In June 2016, it appointed Umang Bedi, former Adobe executive for South Asia region, as the MD of Facebook India & South Asia.
To accelerate its growth in India, the company has been hiring top-level professionals to manage its operations in India. Last year in May, Nasscom teamed up with Facebook to build a ` Product Design Initiative,’ aimed at supporting more than 500 product startups in the country. The state-run telecommunications company BSNL will be serving as a partner Internet service provider in the project. The aim of the initiative is to enable local entrepreneurs to earn a steady income by providing quality Internet access to neighbours.
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A country that boasts over 450 Mn internet users and more than 616 Mn mobile users, as per reports by the Groupe Speciale Mobile (GSM) Association.Īs part of its Express WiFi Project in May 2017, Facebook joined hands with Bharti Airtel to install 20,000 hotspots across the country. In recent years, Facebook has taken a number of steps to expand its market in India. Facebook Lite was built for these situations, giving people a reliable Facebook experience when bandwidth is at a minimum.” In many areas, networks can be slow and not able to support all the functionality found in Facebook for Android. More than a billion people around the world access Facebook from a range of mobile devices on varying networks.
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In June 2015, the Product Manager of Facebook Lite told NDTV, “We want to offer people a choice so, if there are limitations, they can still get the full Facebook experience. Though, it had previously selected the country as a primary launch market for its Facebook Lite app in 2015. The Mark Zuckerberg-headed company has taken its time to release the Messenger Lite app in India. Facebook’s Growing Presence In India: Messenger Lite And More
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David Marcus, Facebook’s Vice President of Messaging Products had stated at the time, “If you have an older phone that doesn’t have a lot of memory or has limited processing power, and you want the benefit of messaging quickly with any of the 1.2+ billion people using Messenger every month, give Lite a try!”įacebook’s Messenger app for Android phones boasts nearly 5 Bn downloads on Google Play and, has a rating of four out of five. In April 2017, the Messenger Lite version was officially launched in over 130 nations around the world, including Germany, Colombia, Italy, Vietnam, Algeria, Morocco, Nigeria, Peru, Turkey, Japan, Taiwan, the Netherlands and others. At the time, the social network giant revealed plans to extend the service into countries with less robust Internet infrastructure. The Messenger Lite app was originally unveiled in October 2016 in Kenya, Malaysia, Sri Lanka, and Tunisia. To keep data consumption low, the app does not allow voice and video calling, message-based money transfer and the ability to send GIFs. Users will also be able to send links to videos and websites via text. The features offered by the newly-launched app include the ability to send and receive text, photos, emojis, and stickers. Designed to work without a hitch on smartphones that are either old or entry-level, the application requires less processing power as well as memory.īecause it comes without the usual frills, the Messenger Lite app works on slow Internet networks, which is a common problem users face in India. The app is almost exclusively a messaging and calling application, meaning that features available in the full Messenger app - like apps, gifs and the M virtual assistant - are not available in Messenger Lite.According to a Facebook official, the app takes up less than 17 MB, which is around one-tenth the weight of the standard Facebook Messenger app. That being said, there are some drawbacks to using Messenger Lite. In comparison, Facebook Messenger on Android takes up about 60MB of space, and can exceed 100MB on certain devices. Messenger Lite provides users with the same messaging capabilities as Facebook Messenger, with the most notable exception being that the Lite version of the app is smaller than 20MB. However, the app is also perfect for users looking for a stripped-down, simplified version of Messenger that is also a smaller file size. Messenger Lite is designed to be used on older, slower devices, as well as devices on slower networks. Now, the app is finally officially available in Canada. It’s been exactly one year since Facebook released a lighter-weight version of its popular Messenger instant messaging application in emerging nations like Kenya, Tunisia and Venezuela.
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